Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.
There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of diverse ideas and a number of novel ideas.
dessinateur
permis de construire
architecte
plans de maison
plan de masse
plan de coup
plan de façade
insertion graphique
déclaration préalable
architecte ou dessinateur
faire des plans de maison
plans de villa
permis de construire mairie
architecture
There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted.
the Value of Frameworks
One of the most valuable tools for maximising idea generation is the use of frameworks. Frameworks break a large task into smaller more manageable pieces but also include the sum of knowledge of previous research.
Exercise 1: For example, without reading further, write down a number of ideas that tell me about your business or endeavour.
Now count the number of ideas you have produced.
Exercise 2: Now we will use the very basic and standard PEST framework for analysing macro effects.
Write down a number of ideas that tell me of the political effects that influence your business or endeavour.
